Parents share their advice to new mums and dads in the just launched e-book

January 16, 2017

What the Parenting Manuals Don’t Tell You – from Bepanthen

To support new parents in the sometimes tough but wonderful transition into parenthood, nursery staff can direct new mums and dads to a brand new resource from leading nappy care ointment Bepanthen. What the Parenting Manuals Don’t Tell You, is a new e-book that gives an honest depiction of modern day parenting from those in the know. 

Developed in collaboration with parenting expert and midwife, Lisa Clegg, the tips that form the book were crowd-sourced from parents via social media and paired with humorous and warm-hearted sketches by illustrator and mother, Alyana Cazalet.

front coverFdouble page spreadrom tussling with sleepless nights, struggling with how to release a baby’s trapped wind, or blaming a partner for everything, What the Parenting Manuals Don't Tell You has tips and advice to help new parents. Every child is different and no matter how much experience a parent has, there might still be new or unexpected challenges. 

Lisa Clegg, The Blissful Baby Expert, maternity nurse and mum of three, said, “Designed to make parents laugh, help with some brilliant ideas, and to show them that they are not alone, this e-book collates tried and tested advice from real life situations. While it’s important for new parents to find their own way, the invaluable insights from parents who are already on this journey can help make life just a little bit easier when the going gets tough! I’m really proud to be involved in this initiative and hope both parents and those caring for little ones find these tips useful – the e-book is also a great resource for nannies and nursery workers who are looking for new tips and tricks to deal with young children.”

Bepanthen is the number one selling product when it comes to protecting against the causes of nappy rash1. The cream forms a transparent and breathable layer to help gently protect even the most delicate skin against the causes of nappy rash; this is especially important at bedtime, when the nappy is on for the longest period of time. The ointment not only helps to protectbabies’ bottoms from the causes of nappy rash, but cares for it with pro-vitamin B5; gently aiding the natural recovery of skin whilst keeping it soft and moisturised.

bepanthen oint cartonsBepanthen is also the only leading nappy care product that meets all the 9 gold standards, as outlined by Atherton et al 2015, of an ideal nappy care product:2

1. Is clinically proven for babies delicate skin 

2. Improves the natural protection of the skin 

3. Maintains the ideal moisture levels of the skin

4. Contains no unnecessary ingredients 

5. Contains ingredients that are proven to be safe and have benefits 

6. Is free from any potentially toxic ingredients 

7. Is free from potential sensitisers (items that frequently cause allergic reactions) such as fragrances 

8. Contains no antiseptics or preservatives 

9. Is pleasant to use

View and download What the parenting manuals don’t tell you from Bepanthen.co.uk/ebook.

References

1.Nielsen, Total Coverage, Value Sales, WE 10.09.2016

2. Atherton D, Proksch E, Schauber J, et al. Irritant diaper dermatitis: Best practice management. SelfCare.2015;6(S1):1-11

 

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