Brush-baby says help your baby learn-to-love the dentist!

June 5, 2017

Brush-Baby, the specialist baby and kids oral health company, understands the importance of the earliest adoption of an oral care routine for babies to help them learn-to-love the dentist and enjoy cleaning their teeth as they get older.  To this end, Brush-Baby has developed a range of dental wipes, teething wipes, teethers and first brushes and toothpastes to encourage parents to routinely clean their babies’ gums and mouths. There are a number of benefits to starting your babies’ oral care routine as early as possible, and these include reducing decay-causing bacteria, keeping the mouth clean for when the first teeth arrive and getting little babies used to having their gums and teeth wiped and brushed on a regular basis.  This should make the first trip to the dentist a natural progression and easier for all!


The range of early oral care products from Brush-Baby includes:

• Brush-Baby DentalWipes™ for 0-16 months, with their finger sleeve design clean baby gums and teeth.  They are gently formulated with Xylitol to reduce decay-causing bacteria. RRP £4.99 for 28 wipes

• Brush-Baby TeethingWipes™ for 0-16 months, with all the benefits of the Dental Wipes™ plus Camomile to soothe teething gums. RRP £4.99 for 20 wipesdental wipes

• Brush-Baby My FirstBrush for 0-18 months, with its tiny brush head for first baby teeth and soft bristles which are gentle on delicate gums – cleverly comined with a long handle for adult hands. RRP £2.10

• NEW Brush-Baby My FirstBrush & My FirstTeether Set for 0-18 months, with soft bristles, My First Teether helps to massage gums and clean teeth, whilst providing comfort for gums with its firm surface.  The easy grip handle suits little hands and the ‘Flower Guard’ clips in for your baby’s safety.  RRP £6.75

• Brush-Baby Teething Toothpaste for 0-2 years, with its gentle apple mint flavour, Xylitol to neutralise sugar acid, Camomile to soothe gums and low Fluoride (500 parts per million) to help strengthen the tooth’s enamel whilst being safer if swallowed.  RRP £2.35 for 50ml


Dominique Tillen, the founder and CEO of Brush-Baby, who lobbied Parliament at an APPG (All Party Parliamentary Group) in November 2016 for tooth brushing in nurseries, firmly believes in the importance of early years messaging on oral care to parents of young children.  Indeed, Brush-Baby conducted a survey amongst 1,000 mothers in the UK recently which reveals confusion about when and how to start a baby’s oral health regime.  The Brush-Baby Mums & Gums Survey which reported mothers’ habits and perceptions on baby oral care and teething, showed lack of clarity on when a child should first visit the dentist, with only 13% believing they should first take their baby to the dentist at 6 months.  72% of mothers say they have never seen any information on gum care for babies. The study also shows a lack of information from health professionals on baby oral care and teething. Over half of mothers (53%) report turning to their mothers for information on managing their babies’ teething pain and 17% nationwide asking their grandmothers (rising to 26% - over 1-in-4 in London), with only 10% saying that they get this information from their dentist.  harvey dental wipe


Currently, there is limited official messaging on the importance of oral care for babies and with National Smile Month running until 15th June 2017, Brush-Baby is pushing for a focus from the spectrum of healthcare professionals on the importance of oral care from birth.  Indeed 94% of mothers believe that either GPs, health visitors or dentists are best placed to provide baby oral care advice, with almost a quarter (22%) saying it should fall to health visitors.


“The good news is that mothers appear to be open to oral care for babies, with 60%saying they think that cleaning a baby’s gums or mouth is a good idea” says Dominique Tillen. “However, sadly our survey shows that almost three-quarters of mothers say that they have never seen any information on oral care for babies.”With the alarming statistic of one in four (25%) of five year olds having tooth decay with an average of 3.4 decayed teeth and the high cost of dental extractions,change is under way - and in 2016, the ‘Little Red Book’, the NHS guide and record book every parent receives when their baby is born, added information on oral care. 




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